• Title: Proposal Development Secrets: Win More, Work Smarter, and Get Home On Time
  • Released: 0000-00-00
  • Language: English
  • Pages: 102
  • ASIN: B0077FOPZM
Review In a world of boring business tomes, Handal's book of proposal writing tips is a breath of fresh air. Free of fillers and mind-numbing jargon, Handal provides wise counsel to the always overworked and mostly under-appreciated proposal managers in the A/E/C industry.

If you have lost too many hours of your personal life working on proposals and don't know how to stop the madness, this book is for you. When he writes that his intention is to provide strategies "to help you get home to the people and things that you love," you know you are hearing from a kindred spirit who knows whereof he speaks.

Handal believes that the "proposal manager has to 'own' the entire process." In order to do that, the proposal manager has to understand not just the proposal production process but also the client selection process. Handal debunks some proposal myths and reveals some "proposal evaluation practices clients don't want you to know."

Further, Handal offers sound advice on how to create proposal content. His formulas for writing content and determining the relevance of experience are quite good. Also, he provides reviews of some hardware and software tools he uses to make proposal writing easier.

What is most enjoyable about Handal's writing is its balance of seriously useful information and wickedly irreverent observations. Overall, the information provided is easily accessible and instantly usable. You will be able to start acting on what you've read immediately, without anyone's approval. Best of all, you might even get to enjoy those extra hours of daylight savings time with family and friends this summer!

  • Society of Marketing Professional Services, Marketer (August 2012)

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