• Title: Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition
  • Author: Lynda Gamans Poloian
  • Released: 2013-03-22
  • Language: English
  • Pages: 624
  • ISBN: 1563677423
  • ISBN13: 978-1563677427
  • ASIN: 1563677423
Review This book keeps you abreast of the latest retailing tends. While also giving students the foundations they need to be successful in the retailing marketplace. --Joe Hancock, Drexel University

About the Author Lynda Gamans Poloian, MEd, ACRA, RMANH, taught retailing, marketing, and fashion courses at Southern New Hampshire University and was Director of the Fashion Merchandising Program for more than 25 years. Poloian holds a BA degree from the University of New Hampshire and an MEd degree from Notre Dame College. She was sales promotion director for a department store, owned an international accessories company, and has done research and consulting for retail and marketing firms. She is a member and Past President of the American Collegiate Retail Association (ACRA) and a member of the Retail Merchants Association of New Hampshire (RMANH) where she chaired its Education Committee and did retail training research for the group.

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